About D1 Training Franchising
A FITNESS FRANCHISE THAT PERFORMS
Here’s a typical D1 Training franchise scenario: a local high school team participates in strength conditioning. Their families come to watch and, impressed by the quality of the training, they become loyal D1 clients as well. Through personal training and small-group classes built around the idea that each individual is an athlete, D1’s skilled coaches meet the clients where they are and craft programs to meet the specific needs.
It’s a level of training typically reserved for Division 1 athletes. That’s why D1 athletes are more committed to their fitness — and more willing to pay a higher membership fee than people who join a typical neighborhood workout franchise.
“D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their appropriate edge,” says Dan Murphy, Chief Operating Officer for D1 Training. “As you look at fitness, the more specialized, boutique fitness offerings are what’s growing from an industry perspective. Our offering is at once a boutique, but also has a broad appeal.”
Where other fitness brands may focus on one aspect of fitness or a sport, D1 Training has been designed for every athlete, any age, and in any condition. Defined as anyone dedicated to their sport or fitness, every athlete needs to be stronger, faster, and quicker. Because our skilled coaches recognize the limitations and individual needs of an athlete, they’re able to prescribe programs to improve the athlete’s performance, while the one-on-one or small-group setting provides encouragement and accountability. The result is an established loyalty and trust between the members and their D1 facility staff that leads to long-term relationships, increased revenue, and a powerful word-of-mouth reputation. In fact, that’s one of D1’s key differentiators in the crowded fitness franchise market.
“The big difference is how you’re able to service your consumers in an environment like D1 Training versus the other fitness concepts,” Dan says. “Our personal training is customized and the group-based training gives you the same effect as individual, private training, because of the class size.”