Gym Franchise Opportunity | D1 Training

The Fitness Industry Is Growing. So Is the Pressure to Get It Right.

Demand for performance training is rising and families are investing more in youth sports every year. D1 Training has been built to capture that demand for 20+ years.

If you are looking to build something meaningful in your community without risking everything on guesswork, it takes a proven system, a defined culture, and a brand people trust.

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D1 Training:
Where Purpose Meets a Proven System.

We serve athletes of all ages — from youth and scholastic competitors to collegiate athletes and adults committed to getting stronger, faster, and more confident.

It’s a performance-based model built to last.

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Explosive Industry Growth

Families are doubling down on youth sports, fueling a $50-$55B market with no signs of slowing down.

Unmatched Owner Support

From site selection to opening day and beyond, you get a proven playbook and a world-class team in your corner.

Culture. Community. Results.

Our core values and character words drive how we coach, how we lead in our facilities, and how we build communities.

JOIN THE EXPLOSIVE FITNESS INDUSTRY

D1 Training’s unique model opens up huge fitness franchise opportunities.

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170+ Elite facilities in U.S. operation

$522K in average unit revenues*

$1.68M+ revenue for top franchise locations*

*Revenue from locations meeting 2026 Item 19 inclusion criteria.

View start up costs

Step 1:

Request Franchise Information

Get clear answers, explore your market, and see if D1 fits your goals.

Step 2:

Meet the Team

Get to know the people behind the brand. Ask questions, see the vision, and find out if D1 is the right fit for you.

Step 3:

Launch With Confidence

From site selection to grand opening and beyond, you get proven systems and a team that wins when you win.

Danny Spond, D1 Aurora Owner

Changing Lives

"Seeing the lives that we are truly changing not only on the turf but the character we're driving across our entire community and within our athletes is why I joined."

Danny Spond

Ben Milsom, D1 Westchase Owner

Making an impact

“We got introduced to D1, we met the people, we met the brand, we dove deep into it and said this is what our community needs.”

Ben Milsom

Meet more owners

Built to Bring Elite Training to Every Community.

D1 wasn’t built in a boardroom. It was born on the turf with the belief that elite coaching shouldn’t be reserved for only Division 1 athletes.

Founded by former Division 1 athlete Will Bartholomew, what began as a single training space in Nashville set a new standard for performance training across the nation.

Not just workouts. Development.
Not just memberships. Commitment.
Not just space. Culture.

More than 20 years and 170+ locations later, that standard still drives everything we do. Now, we partner with franchise owners who want to bring that same level of training to their communities.

If you’re looking to build more than a business, you’re in the right place.

Athlete

What are the qualifications for ownership?

We look for driven, community-minded people who are passionate about sports, fitness, and helping others reach their potential. Financially, we require a minimum of $250,000 in liquid capital and a net worth of $500,000.

Do I need a fitness or sports background?

A fitness or sports background is not required. What matters most is a passion for athletics and community, the energy and commitment to build something great, and the drive to make a meaningful impact in your market.

How is D1 different from a traditional gym?

Unlike big-box gyms where a low-cost membership gives you access to equipment and little else, D1 is coach-led, meaning every session is guided by a world-class coach, built around structured programming, and designed to help every athlete reach their goals.

How is a D1 franchise different from starting my own business?

When you start a business from scratch, you build everything yourself: the brand, systems, marketing, and reputation, usually through years of costly trial and error. With a D1 franchise, that work is already done. You get a proven playbook, a recognized brand, and ongoing support from a team that has solved the problems you have not yet faced. You are in business for yourself, never by yourself.