What Is D1 Training Franchise?
Our unique gym franchise opportunities draws higher paying, more dedicated clients across the full spectrum of ages
Here’s a typical D1 Training franchise scenario: a local high school team participates in strength conditioning. Their families come to watch and, impressed by the quality of the training, they become loyal D1 clients, as well. Through small-group classes built around the idea that each individual is an athlete, D1’s skilled trainers meet the clients where they are and craft routines to meet the specific needs.
It’s a level of training typically reserved for Division 1 athletes. That’s why D1 athletes are more committed to their fitness — and more willing to pay a higher membership fee than people who join a typical neighborhood workout franchise.
“As you look at fitness, the more specialized, boutique fitness offerings are what’s growing from an industry perspective,” says D’Wayne Tanner, Chief Development Officer for D1 Training. “Our offering is at once a boutique, but also has a broad appeal.”
Where other fitness brands may focus on one aspect of fitness or a sport, D1 Training has been designed for every athlete in every sport, in any condition. Every athlete needs to be stronger, faster and quicker. Because our skilled coaches recognize the limitations of an athlete in the moment, they’re able to suggest activities to improve the athlete’s performance, while the small-group setting provides encouragement and accountability. The result is a long-term relationship between the members and their D1 facility staff that leads to long-term relationships, increased revenue and a powerful word-of-mouth reputation. In fact, that’s one of D1’s key differentiators in the crowded fitness franchise market.
“The big difference is how you’re able to service your guests in an environment like D1 Training versus the other fitness concepts,” D’Wayne says. “We offer group-based training, but it gives you the same effect as individual, private training, because of the class size.”
We’re a boutique fitness franchise that stands out in a crowded field
Look at the crowded market for big box gyms and certain factors stand out. These facilities provide little in the way of a fitness community, and they get large volumes of people through the door with the promise of ultra-low membership fees. Combined, this leads to high membership turnover. At the end of the month, managers have to scramble to convince enough members to renew lapsing memberships. In other words, clients join on a lark and then fall off quickly.
D1 Training franchise attracts individuals and families who are committed to high-quality athletic training, and so they’re willing to pay more to train in our facilities with our skilled coaches. The result is a fitness facility unlike any other, where clients aren’t just members — they’re athletes. And, unlike other other gym franchise opportunities where membership is almost exclusively focused on attracting adult members, D1 Training is diversified across all ages. Here’s a breakdown of just a few of our core membership targets:
Athletes in the youth categories, the Rookies and Developmental classes, typically come to us by way of small-group and team-building classes. By the time these student athletes turn 15 and transition to our Preps class, they and their parents are eyeing continued sports participation into college — often at a Division 1 athletics program.
Our Street Class takes adults (many of whom are parents of our youth athletes) and focuses on sustained athletic conditioning. Often, these are individuals who competed in sports when they were in school, and they’re looking to return to that sports experience. The Boot Camp classes are for individuals who may have fallen out of shape or are just looking to get back into shape, starting with the basics. All in, the D1 Training franchise offers something for everyone, and the result is long-term, predictable revenue.
The D1 core values: why D1 works
At the heart of every D1 Training operation are our four core values, the precepts each employee and owner rely on to drive their work with D1 athletes. These values represent the heart of the D1 Training franchise system.
D1 Training Chief Operating Officer Mike McNutt explains the importance of the D1 core values to the success of each employee in their mission to deliver the best possible athletic training.
“By being true to the core values, we are able to focus on what each athlete needs at that moment, provide for that need, and move them forward towards their goals,” Mike says. “The values build trust and reliance both between trainers and athletes and within the staff.”
When it comes to D1 character, Mike says that means being upstanding, honest and accountable for your decisions. As with other areas, accountability is key.
“We have 12 character words we touch on every single month, and we also highlight an athlete who exemplifies the D1 character each month. It’s just another piece of engaging with our client base, our community of athletes,” Mike says.
He also notes the importance of being a team player and finding ways to make the smart plays — two values that frequently go hand-in-hand.
“We’re in an industry where you’re going to do everything from raking the turf, picking up loose weights to managing the facility,” Mike says. “That’s being a team player — no job is beneath you. When it comes to making a smart play, which is key, there are going to be times where you have to make a quick decision — about a workout or a group class or an athlete’s goals — and sometimes it may be smarter to not make a play than to make a play. That smart play might be resistance.”
Ultimately, the D1 Training experience sets itself apart through the passion for athletics, our athletes and our business. It’s not an 8-5 job, Mike notes, and odd hours can make the job difficult for people who lack passion for the business.
“Inherently, the natural thought and natural tendency is to think that, because we’re athletes, we love working in the fitness and sports industry,” Mike says. “But the industry as a whole requires a lot of work — not just on the mats or on the turf, but behind the scenes as well. That takes passion and commitment.”
If you think you have the passion, commitment and drive to succeed with D1 Training franchise, take a minute and learn a little bit more about what sets us apart. Or start the process of joining D1 today.