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How D1 Training Is a Different Type of Fitness and Gym Franchise

We combine elite athletic training, physical therapy and sports medicine for a powerful fitness business unlike any other

D1 Training franchise stands out from other fitness and gym franchises because our trainers and staff provide the level of elite athletic training and support typically only available to world-class collegiate and professional athletes. Our franchise owners achieve this because they rely on smaller numbers of dedicated athletes, unlike other gym concepts.

A man in a red shirt lifts 180 pounds as a trainer stands behind him in support

D1 is a membership-based training facility and boutique fitness franchise that provides individual and group training classes in a state-of-the-art facility, the likes of which are normally found on the campuses of the biggest schools and in the training centers of the best professional sports teams. Our trainers provide instruction in basic athleticism, advanced cross-training and fitness, and targeted workouts to improve overall performance. D1 Training franchise owners deliver advanced athletic training to clients of all ages, from team conditioning for the junior high football team to strength and endurance classes for individuals looking to improve their overall health. Whether you’re a former athlete or an entrepreneur who is passionate about fitness, D1 taps into your drive to help people become their best selves.

D1 Training is a different kind of fitness franchise, and our business model proves it. Here are three major differentiators.

D1 Training franchise focuses on smaller membership rosters

Athletes at Division 1 schools benefit from one-on-one coaching sessions, group activities that encourage goal setting and accountability, and an environment that fosters achievement. D1 Training is precisely the same, and our members — whom we call athletes — value these interactions. Their D1 becomes a part of their daily lives, and clients are willing to pay a higher membership fee to have access to this level of support.

D1 Training infograhic comparing costs of gyms

Because our franchise focuses on higher-paying memberships instead of the pittance charged by key-fob gyms, our franchise owners are free to focus on growing the business and its footprint in the community, instead of hawking a “one-size-fits-all” gym to hundreds of new members a month at ludicrously low margins. Put another way: D1 Training focuses on quality members who value their health and fitness, not gobs of members who the owners hope never show up.

This quality-over-quantity approach means athletes come, join the gym, value the experience and stay members longer and at higher margins than the gym-in-a-box franchises. This frees up our trainers and staff to deliver a higher quality workout than is available at other gyms.

On-site therapy and sports medicine are valuable add-ons

A woman in red supports a woman in purple as she lifts weights on a benchElite athletes sometimes need specialized medical attention or therapy. That’s why many D1 Training franchise locations partner with a sports medicine specialist and include in-house physical therapists.

These relationships not only improve the level of service our athletes receive, they also draw in potential new members. Once physical therapy patients see the level of training provided and the amenities of the facility, many decide to become members themselves.

Through team workouts, group classes, community outreach and providing therapeutic services and sports medicine, D1 Training becomes your community’s athletic hub. No other fitness facility can provide what athletes find at D1.

Bring D1 Training franchise to your community

You can bring the benefits of D1 to your community today. With an initial investment starting at just $223,560, D1  Training is a unique standout in the explosive fitness franchise industry. Apply to become the next D1 Sports owner here.

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